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Penguin have launched We Tell Stories. 6 different Authors have written 6 new stories inspired by penguin classics. The first one was 'The 21 Steps' by Charles Cummings, inspired by The 39 Steps by John Buchan. The interesting thing is how the story has been told they’re overlaid on Google Maps, as the story develops you can see the route the character is taking around London.
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Really like this. Penguin seem to be doing a great job in transitioning from "print" brand to one of storytelling in any medium.
I think their "We tell stories" strapline will serve them well going forward.
Posted by: Chris Reed | 11 June 2008 at 12:13