Big business is cashing in on Barack Obama's inauguration by launching campaigns based on the new president's slogans. Pepsi is using the "Yes You Can" slogan and there is a lot of chat out there about their refreshed brand and its similarity to brand Obama (see our previous post on this). Ikea is starting a campaign with the tagline "Change begins at home." And Ben and Jerry's has come up with a new ice cream flavour called "Yes Pecan." Other brands are wrapping themselves in the American flag to try and boost revenue as the recession grinds on. Dunkin Donuts is planning to sell red, white and blue coloured 'Stars and Stripes' doughnuts, the Evening Standard reported.
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